As Director of Brand and DTC Marketing, I led Lindt’s post-COVID recovery, grew eCommerce into an eight-figure channel, and unified their digital strategy across platforms — all while increasing profitability and customer lifetime value.

What I Did

“Nadja fostered a team-first culture while delivering serious results. Her leadership helped us thrive.”
 — Kyle Nutter, former Sr. Brand Manager, Lindt USA

In Their Words

Impact Highlights

  1. Grew retail sales by +19% and topline by +17%

  2. Scaled eCommerce to $15M+ revenue, improving ROAS by +82%

  3. Revamped loyalty program, lifting engagement and retention

  4. Unified omnichannel strategy across Lindt.com, Amazon, and Walmart

  5. Led a $15M brand portfolio and optimized strategic spend for ROI

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