Strategy with a Soul
and a Whole Lot of Experience

Hey! I’m Nadja, business strategist, marketing nerd, and big fan of saying what you actually mean.

I’ve spent over two decades building brands, leading teams, and driving growth for companies you’d definitely recognize (hi, Lindt and Kraft Heinz!). But these days? I help entrepreneurs like you turn confusion into clarity and good ideas into businesses that grow without burning you out.

This work lights me up. And it matters, because I’ve been where you are: stuck, scattered, second-guessing everything. I know how frustrating it is to feel like you’re doing all the right things and still not seeing results.

That’s why I built the exact support I wish I’d had.

After years in corporate, a few rounds of burnout, and one too many “what am I doing with my life?” moments, I realized something important:

Success isn’t about doing more. It’s about doing what matters in a way that works for you.

Now, I work with founders, creatives, and small teams to help them clarify their message, simplify their strategy, and finally grow their business with confidence (and sanity intact).

Why I Do This Work

From Intern to CEO: A Quick Timeline

Here’s a quick look at how I got here, the long road that taught me everything I now teach others.

2003–2010
Agency Life
Started in graphic design, worked my way up to Account Director at a top agency in Germany. Learned how brands are built from the inside out.
2010–2014
Head of Marketing at Rausch Chocolate
Led a full rebrand, global go-to-market strategy, and launched their Travel Retail channel from scratch. Discovered I love leading cross-functional teams and global projects.
2014–2018
First Round of Consulting
Worked with Colgate, Weber, and Lindt. Led launches, created retail toolkits, developed magazine content for 21+ countries, and coached startup founders on their pitch strategy.
2018–2022
Big Move to the U.S
Led brand portfolios, retail marketing, social media and eCommerce strategy, scaled online sales and overhauled loyalty + retention systems for Lindt Chocolate.
2022–2024
Executive Leadership
Launched Just Spices for The Kraft Foods Company in the U.S. and grew brand awareness to 18B+ impressions in Year 1. As Country Manager, I built and led the U.S. business — from market strategy to ops, retail, and team leadership.
Today
Founder of Fromm Consulting
Helping founders and small teams simplify, clarify, and grow with strategy, messaging, and support that actually fits their life.

Fun Facts (Just Because)

Pink is my power color
I don’t do corporate jargon but I do get results
My superpower? Cutting through chaos to find what matters
I speak fluent English and German
I believe bold ideas deserve simple words

Ready to Work Together?

Let’s see what clarity and confidence could look like in your business.

Book Your Free Marketing Audit