Brought in to launch Just Spices in the U.S. under Kraft Heinz, I built the business from scratch leading strategy, execution, and integration while preserving startup agility inside a global corporate structure.

What I Did

“Nadja blends creativity, disruption, and strategic thinking into everything she does. She elevates every room she’s in and leaves a lasting impact.”
 — Mark Smith, Executive Director, Kraft Heinz

In Their Words

  1. Launched U.S. operations and full go-to-market strategy from the ground up

  2. Delivered 1B+ brand impressions in Year 1

  3. Built cross-functional teams across sales, marketing, and ops

  4. Led DTC and retail strategy while integrating into Kraft Heinz systems

  5. Established North American manufacturing to reduce costs and streamline supply

Impact Highlights

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LINDT & SPRÜNGLI USA